Branding Main
With a disciplined and data-driven methodology, at Synergy we have extensive experience building brands from the ground up, or refreshing the positioning of existing properties. We begin with identifying and assessing the core attributes, inherent business drivers and consumer touch points.
we identify and properly integrate multiple elements into a panoramic brand experience that is consistent and compelling
In addition, Synergy offers an in-house model to service branding, creative concept, online and traditional marketing needs of our properties through our marketing team. We deliver a strategic marketing approach and tactical execution.
At Synergy we are also experts at re-branding hotels. We are partners with such well-known international hotel chains as Marriott, Best Western, Hilton and IHG. We will assist in selecting the most efficient brand for your independent property if this results in benefiting your hotel in terms of design, operations optimization or financial ROI.
Successfully rebranding a hotel isn’t usually as simple as just putting up a new sign outside the property and slapping a new logo everywhere the old logo used to be…
A true re-branding is a massive shift in philosophy, company culture and audience targeting, which has widespread implications for all marketing efforts going forward under the new identity, and our team will be there to accompany you through the whole process.
