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Market intelligence audit
Market positioning, initiatives and activities
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Property performance audit
Segmentation analysis
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Building market strategies and action plans
Yield management
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Demand forecasting
Dynamic pricing
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Customer networking procedures
Tools and reporting procedures
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Recruiting, training and development of qualified Sales & Revenue Teams
KPI and goal-setting
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Website audit
Due Dilligence for web content, SEO, SEM
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Online Channels content monitoring
SEM Strategies building
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Media campaigns analytics and monitoring
Reputation management tools and analytics
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Social Media media content and social activations
Guidance on Strategic Digital Marketing plan development
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SEO analytics
Best practices in the OTAs environment