At Synergy we conduct objective and meaningful audit of the Sales & Marketing and Revenue management departments by looking first into the current market situation, both economically and politically, as well as at the existing hotel segmentation, the customer database in addition to a competitive set analysis.
We will analyze your hotel’s SWOT, pricing strategy, marketing plans, policies, procedures, resources, contracts and give our expert recommendations on all additional areas for improvement and all opportunities to grow.
The audit outcome will provide you with a clear understanding of your biggest opportunities and the most important areas for you to address in order to set your best Sales and Revenue management strategies.